Dubai Economy and Zoho, a global technology company with a wide portfolio of products, today signed a memorandum of understanding (MoU) to make enterprise-level technology available and affordable for all businesses in Dubai and help them in their digital transformation journey.

The MoU, signed by Omar Bushahab, CEO, the Business Registration and Licensing sector (BRL) of Dubai Economy, and Ali Shabdar, Regional Director of MEA, Zoho Corp, is a step towards making Dubai a trailblazer in digitalisation and global role model in driving a competitive knowledge economy, as targeted by the National Agenda 2021.

Through this agreement, local businesses registered with Dubai Economy can gain access to Zoho One, a unified cloud-based suite of over 45 applications, which seamlessly connects diverse functions of a business, for free for one year. Most businesses that either have legacy software or work with multiple cloud apps, struggle with data silos, multi-vendor contracts, integration hassles and escalating costs. With Zoho One, businesses can run their sales, marketing, productivity, collaboration, HR management, finance and other functions on a single platform. This significantly lowers the entry barrier

that many startups and SMEs face when adopting enterprise technology. The cloud-based apps enable businesses to run from anywhere and take advantage of technologies such as Artificial Intelligence to expedite their growth.

Omar Bushahab said the cooperation with Zoho is in line with the vision and directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, which strengthens the city’s position at the forefront of digital transformation in the region, as the Emirate embraces the largest global technology companies and developers of smart solutions, as well as implements projects and initiatives that confirm its leadership in this field.

The digital vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum is the strong ground for promoting the digital industry sector and apps in the UAE, in general, and Dubai, in particular.

“We are delighted to sign the agreement with Zoho, which would provide solutions that facilitate easy procedures, saves time, effort and cost, and promote the happiness and satisfaction of the business community in Dubai and enhance their competitiveness. These solutions are value-added services, within an innovative environment that seeks to invest future technologies in driving the well-being and prosperity of societies through digital smart,” added Bushahab.

"We are excited about joining hands with Dubai Economy in their efforts towards scripting a digital future in Dubai," said Sridhar Vembu, CEO and Co-founder, Zoho Corp. "At Zoho, we staunchly believe that overall economic development stems out of an interconnected network of strong, self-reliant clusters. With that in mind, we are always committed towards supporting local economies in their growth journey. Having our MEA regional headquarters in Dubai and an ever-growing partner network in the country, allows us to serve our customers here better. With Zoho One, businesses can find all the necessary tools to run their business online in a single place. As we have built every app on the same technology stack, they work together seamlessly, and when the apps run together, business runs better."